Embedded and potentially in the long term fewer deposits held at the banking leaders of today. We are seeing these e昀昀ects cascade 昀椀rst into customer-facing experiences and 昀椀nance will transactions. Deposits have only just started to move from incumbent banks to those banks who service FinTechs, but the long-term trends highlight and suggest a road have a toward a full transformation into banks owned by FinTechs or banks looking like transforming infrastructure utilities on the back-end. e昀昀ect on the coupa has seamlessly embedded payments on to its platform39 traditional banking system. EMBEDDED FINANCE MAKE TRANSACTIONS EFFORTLESS SHARE VISIT PG 27